Supercharging Smiles since 2014 : )
Since our inception over a decade ago, Smirk® has been powering the people of the UK and beyond with Happier, Healthier, and more confident Oral Care.
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Founded by Experts
9 Million teeth whitened
Proudly UK owned
"Perfect for keeping coffee stains away. Makes my morning routine easier knowing I can smile with confidence!"
Ashley W.
Our Why
Back in 2014, there was a problem in the UK. Teeth whitening shops were popping up on every corner, using products that could be dangerous when administered incorrectly and most were NOT staffed by dentists.
We got frustrated. We were disappointed. We were angry : (
+ that's where Smirk® was born : )
Expert Founded
9 Million Teeth
UK Owned
Our Mission
On that day, we put out grumpiness aside, and began to build what we wanted to see in the UK Oral Care market.
"An honest, healthier and more affordable way of spreading Smiles across the UK!"
Transparency: our products do exactly what they promise, with no hidden “gotchas” or junk ingredients.
Autonomy: it’s your smile, you deserve to be in control of it.
Quality: we give you dentist-quality products that are safe and easy to use at home.
Want to join 100,000+ others?
Smirk has been Supercharging Smiles in the UK and beyond for well over a decade. Fancy a safe, sustainable way to restore confidence in your smile?
Let's get Smirk : )
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Over 10,000 Five Star Reviews!