Designed by Dental Professionals

Teeth whitening used to be expensive, time-consuming, and so potentially toxic that only licensed dentists could safely administer it. Yikes! We thought there had to be an easier, safer, gentler way...but there wasn't. Until we designed it. Smirk products help to whiten even the toughest stains without harsh chemicals. They're affordable, simple, and safe for anyone to use regularly in the comfort of their own home!

Brightening Smiles By the Millions!

Since 2014, Smirk products have helped whiten and brighten over 9 million teeth and counting! You'll find us in dental clinics around the world for that very reason. What makes our products special?

  • Remove Tough Stains

    Smirk® lets you remove stains left by years of coffee, tea, smoking, and other indulgences.

  • Safe & Ultra-Gentle

    All Smirk products are non-toxic and made without bleach or peroxide, making them safe to use and gentle on even sensitive teeth.

  • Get That Super-Clean Feeling

    Love that “just visited the hygenist feeling”? Smirk® also leaves teeth feeling post-dentist, teeth-lickingly good clean!

  • Safe for Regular Use

    Keep teeth shining for the long haul with Smirk®. Our products are safe for regular, long-term use.

What's Making People Smirk

See what real Smirk users have to say about their brighter smiles.

Paul - November 15, 2022
Great product...wasn't sure at first but so glad stuck with it...teeth feel and look fantastic...just what I wanted...I truly recommend
Nicola - November 10, 2022
Purchased the scaler to remove stains caused by red wine. Brilliant results. Would definitely recommend this product.
Kathleen Clarke - November 8, 2022
I have used so many different floss, string and sticks and just always make myself bleed. I have found that this brush with all its extra attachments as been great. Different speed settings so you can allow you teeth to get used to it. I use it 3 times a week at the moment.

Whiter, Brighter Teeth in 30 Days...Guaranteed!*

Smirk® Teeth Whitening Powder will noticeably brighten your smile in 30 days, guaranteed! Even if you've got years of staining to combat. We're so confident you'll love your Smirk, that we stand behind our products with a Money-Back Guarantee!

Fall in Love With Your Smile Again!

See how 9 million teeth (and counting) are getting brighter and whiter

without harsh chemicals or expensive trips to the dentist's office!