Making white teeth achievable and affordable whilst keeping your lovely teeth safe! We started Smirk in 2014. Selling a few pots of teeth whitening powder from home and supplying a few local salons. People soon started to rave about the product and asked where they could buy it online. Not one to disappoint, we upped our game and decided to launch this website.

We don't make unrealistic claims, promise the earth, or in our case a set of Simon Cowell teeth. We know everyone wants a whiter smile and we know most staining will be removed with the products we have.