Designed by Dental Professionals

Teeth whitening used to be expensive, time-consuming, and so potentially toxic that only licensed dentists could safely administer it. Yikes! We thought there had to be an easier, safer, gentler way...but there wasn't. Until we designed it. Smirk products help to whiten even the toughest stains without harsh chemicals. They're affordable, simple, and safe for anyone to use regularly in the comfort of their own home!


Everything you need for a brighter, whiter, more cheerful smile!

Brightening Smiles By the Millions!

Since 2014, Smirk products have helped whiten and brighten over 9 million teeth and counting! You'll find us in dental clinics around the world for that very reason. What makes our products special?
Teeth whitening powder

Remove Tough Stains

Smirk® lets you remove stains left by years of coffee, tea, smoking, and other indulgences.

Teeth whitening powder

Safe & Ultra-Gentle

All Smirk products are non-toxic and made without bleach or peroxide, making them safe to use and gentle on even sensitive teeth.

Teeth whitening powder

Get That Super-Clean Feeling

Love that “just visited the hygenist feeling”? Smirk® also leaves teeth feeling post-dentist, teeth-lickingly good clean!

Teeth whitening powder

Safe for Regular Use

Keep teeth shining for the long haul with Smirk®. Our products are safe for regular, long-term use.

What's Making People Smirk?

See what real Smirk users have to say about their brighter smiles.

Whiter, Brighter Teeth in 30 Days...Guaranteed!*

Smirk® Teeth Whitening Powder will noticeably brighten your smile in 30 days, guaranteed! Even if you've got years of staining to combat. We're so confident you'll love your Smirk, that we stand behind our products with a Money-Back Guarantee!

Fall in Love With Your Smile Again!

See how 9 million teeth (and counting) are getting brighter and whiter without harsh chemicals or expensive trips to the dentist's office!