Dentist Approved

Making white teeth achievable and affordable whilst keeping your lovely teeth safe! We started Smirk® in 2014. Teeth whitening can be really confusing. As dental professionals, we created a safe, legal product that could be added to everyone’s dental routine. We now sell Smirk worldwide in dental clinics and on airlines. And as of 2020 we've brightened over 8 million teeth 🦷

Our Products

Bleach & Peroxide free.
Teeth whitening powder

Stain removers

Our products remove stains caused by excessive smoking, coffee, tea & other overindulgences.

Teeth whitening powder

Gentle on teeth

Our products are non-toxic and do not use peroxide to clean the teeth so are safer to use than other products.

Teeth whitening powder

Ultra hygienic

Teeth lickingly good clean and stain removal that feels like you’ve just had a visit to your dental hygienist!

Teeth whitening powder

Usable regularly

Smirk products are suitable for regular use, meaning your teeth will always shine.

People already smirking

Lovely things lovely people have said about us.

The difference

Smirk® can remove all external stains from years of overindulgence.

Fallen in love?

Give your teeth the love that they deserve. Fast results, trusted by thousands.