🦷 Dentist approved · 🔬 Clinically proven*
PAP Pro Teeth Whitening Powder
Gently lifts years of coffee, tea, wine and tobacco stains in a 4-minute brush, twice a week — with zero peroxide, and none of the sensitivity peroxide can cause.
- ✨Visible results from the very first brush
- 🦷Enamel-safe, non-abrasive, no bleach or peroxide
- 👑Safe on veneers, crowns, implants and bonding
- 🗓️One tub = around 2 months of whitening
🎁 Stock up & save — buy more, get tubs free
Order before 3pm for next-day UK delivery
🔄 Free returns
No questions asked
🚫 Peroxide
No bleach, no PEG
🚚 Free delivery
Next day
😁 Smiles brightened
Since 2014
😁
400k+
smiles brightened
⏱️
4 min
per whitening brush
🗓️
2× / week
to whiten and maintain
🚫
0%
peroxide or bleach
The problem
Most whiteners either don't work — or work by damaging your enamel
Peroxide strips hit stains hard but can leave teeth zinging. Charcoal pastes scrub stains off along with your enamel. And whitening toothpastes mostly just… don't. Years of coffee, tea and red wine aren't going anywhere.
The fix
PAP (phthalimidoperoxycaproic acid) oxidises the stain molecules themselves, so they dissolve rather than get scrubbed off. No peroxide, no abrasion — just a visibly whiter smirk in the sink after your first brush.
⚡ How it works
Dip. Brush. Smirk.
1Dip 🪥
Wet your toothbrush and dip it straight into the tub. A light coating is all you need.
2Brush 🦷
Brush gently for 2–4 minutes, then spit and rinse. You will see the stains in the sink immediately.
3Smirk ✨
Repeat twice a week to maintain your brighter smile — without ditching your coffee or wine.
Why 400,000 people switched to powder
Removes tough stains
Lifts discolouration left by years of coffee, tea, red wine and smoking — the stuff whitening toothpaste never touches.
Safe and ultra-gentle
Made without bleach or peroxide, and non-abrasive. Gentle on enamel and even sensitive teeth.
That hygienist feeling
Leaves teeth feeling post-dentist, teeth-lickingly smooth after every brush.
Dentist approved
Backed by clinical proof* and 400,000+ smiles — the whitener dentists give a thumbs up.
🧪 The magic ingredients
Three actives. Zero peroxide.
PAP does the whitening, hydroxyapatite supports enamel, and tetrasodium pyrophosphate helps stop new stains sticking. Everything else in the tub is there to make it taste minty and feel smooth.
✨ Whitens
PAP Pro
The original whitening powder, now with advanced PAP. Oxidises stain molecules so they dissolve — no peroxide, no sting.
🛠️ Repairs
Hydroxyapatite (HAp)
The mineral your teeth are made of. Helps rebuild enamel and remove plaque, and supports a brighter shade.
🛡️ Protects
Tetrasodium pyrophosphate
Binds to the ions that cause discolouration so new stains find it harder to stick, and helps disrupt plaque.
🚫 Free from
Peroxide · Bleach · Charcoal · PEG · Parabens · Phthalates · SLS
⚖️ Us vs them
The PAP difference
📈 What to expect
Your first month with PAP Pro
Brush 1
Stains in the sink
Spit, rinse, and watch the discolouration go down the plughole. Teeth feel hygienist-clean straight away.
Week 2
Noticeably brighter
Four brushes in, surface yellowing has lifted and the shade is visibly lighter in photos.
Month 1
Full smirk mode
Deep coffee and wine stains gone. Keep up twice a week to maintain — without giving up your flat white.
People already smirking 😁
95% would recommend. Based on 2,180 verified reviews of PAP Pro.
4.7
★★★★★
I was desperate for a product that would whiten my teeth
I have tried all the pastes, gels, powders and liquids — they'd whiten just a bit, never satisfied. Saw Smirk on Facebook and thought I'd give it a try. Wow! It has whitened my teeth far better than any other product.
— Holly
Recommended
My teeth discoloured over the years — coffee and wine haven't helped. Thought I'd try this before booking an expensive whitening appointment. So impressed how this simple powder has removed stains.
— Dave
No sensitivity at all
Strips used to make my teeth zing for days. This doesn't — and the results are better. Brilliant.
— Aisha K.
Works on my veneers too
Finally something that keeps my natural teeth the same shade as my veneers. Taste is minty, texture takes a brush to get used to.
— Marcus T.
Stains in the sink!
Honestly didn't believe it until I spat and saw brown in the basin. Two weeks on, visibly whiter in photos.
— Lauren P.
Subscription is a no-brainer
One tub lasts me the full two months. Cheaper than one whitening session and I've not had to give up my flat whites.
— Rob D.
🤝 The Smirk promise
30-day free returns, no questions asked
Changed your mind? Send unopened tubs back to Smirk HQ free of charge within 30 days.
💬 Any questions? We've got answers
How do I use it and how often?
Wet your brush, dip it into the powder and brush gently for 2–4 minutes, then spit and rinse. Do this twice a week on top of your normal toothpaste routine — you'll see the stains in the sink the very first time.
Will it cause tooth sensitivity?
PAP Pro is peroxide-free and non-abrasive, and includes strontium chloride hexahydrate, which helps shield exposed nerve endings — so it's designed to be gentle, even on sensitive teeth. If you have ongoing sensitivity, check with your dentist.
Is it safe for veneers, crowns and dental work?
Yes — it's safe on caps, implants, bridges, veneers and bonding. Because it lifts stains from natural teeth, it helps keep them matched to your dental work.
What stains does it remove?
Yellowing and surface stains from coffee, tea, red wine, curry, tobacco and other everyday indulgences. The enamel-safe formula dissolves stain molecules rather than scrubbing them off.
Can it replace my regular toothpaste?
It complements your toothpaste rather than replacing it. Use PAP Pro first, then brush as normal.
How does delivery and returns work?
Free next-day UK delivery when you order before 3pm, and 30-day free returns on unopened tubs — no questions asked.
*Clinically proven refers to independent in-vitro testing of the PAP whitening ingredient. Smirk PAP Pro is a cosmetic product, not a medical device. Individual results vary and are not guaranteed; nothing on this page is dental advice — if you have tooth pain, sensitivity or gum problems, please see a dentist. Some images are illustrative. Prices, savings, stock and offers are subject to change.
from £17.99/tub